Image by Lynt via Flickr
After you have caught up with the 1 million people who have already seen this video, check out this alternate K-Swiss website. It is all Powers and all in your face.
But the question still remains, has this been successful? Is all of the money spent on this type of campaign worth the risk?
Here is the thinking part: Check out this Associated Press article released after K-Swiss announced a $20 million loss for this fiscal quarter.
Some analysts think this is a huge risk and some think it has already made an improvement. I want to know what you think?
___Enough articles to prove how big this thing has the potential to be___
- Kenny Powers – K-Swiss MFCEO (theoriginalwinger.com)
- Listen Up, Morons. Kenny Powers Is Now the CEO of K-Swiss (adweek.com)
- K-Swiss Gives Political Correctness the Finger in New Campaign (sportsnetworker.com)
- Running (shoe) joke (macleans.ca)
- Kenny Powers Hires Matt Cassel, Patrick Willis In K-Swiss Commercial (sbnation.com)
- Kenny Powers is CEO for K-Swiss in New Campaign (shoppingblog.com)
- Kenny Powers Takes Over K-Swiss, Turns $h!t On Its F*%king Head (thehollywoodgossip.com)
- K-Swiss – Kenny Powers the MFCEO – (2011) 5:00 (USA) (adland.tv)
- Kenny Powers Uncensored K-Swiss Video Is F&%kn’ Hilarious [Video] (thecrimsoncrow.com)
- K-SWISS’ New Mother Fucking Brand Identity? (viralblog.com)
- Kenny Powers Returns For Second K-Swiss Campaign (fastcompany.com)
- UFC Stars Jon Jones And Urijah Faber Co-Star In Kenny Powers K-Swiss Ad (sbnation.com)
- K- Swiss Tennis Shoes Viral Ad (tennis-blog.com)