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Did Kenny Powers sink K-Swiss?

Danny McBride aka Kenny Powers

Image by Lynt via Flickr

If you haven’t seen the recent Kenny Powers uncensored viral K-Swiss Tube commercials, first come out of your cave, second evacuate all children or sensitive adults from the area and then click here.

After you have caught up with the 1 million people who have already seen this video, check out this alternate K-Swiss website. It is all Powers and all in your face.

But the question still remains, has this been successful? Is all of the money spent on this type of campaign worth the risk?

Here is the thinking part: Check out this Associated Press article released after K-Swiss announced a $20 million loss for this fiscal quarter.

Some analysts think this is a huge risk and some think it has already made an improvement. I want to know what you think?

___Enough articles to prove how big this thing has the potential to be___


About tennisdiva619

I am a tennis-loving journalist who has decided to make it my job to find the best information on the web relating to tennis products and supplies. Gathering this information for your convenience can save hours of weeding through product endorsements and gimmicks (hours that I myself have had to endure). I have interviewed owners and manufacturers, including, but not limited to: Jill LaCorte of Cortiglia, Liz Waggoner of 40 Love Courture and Lynne Burns of Maggie Mather. I will continue to seek out owners, designers and manufacturers of all the top names in tennis and share that information with you here.

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