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Nike and China have a new champion

Li Na

Image via Wikipedia

China’s own, Li Na won the women’s French Open title and as China’s first Grand Slam tennis champion, she has stepped into the shoes of a role model. 

Immediately upon her win, comments about China’s loss at her win spread like wild fire on social media sites. Now, her win is being chalked up to China’s reformed sports programs and their role in her victory. Either way, Nike is ecstatic and has doubled their campaigning efforts towards Na’s home country.

Li Na broke away from the Chinese Tennis Federation in 2008, when she took the opportunity to “Fly Solo.” She steadily and consistently rose in rankings since then and so has the country’s interest in the sport. 

The Women’s Tennis Association reported that 116 million Chinese watched the French Open. 

“For Nike it’s a unique occasion to celebrate this amazing athlete. She has been with Nike for quite a long time, and she embodies the Nike Just Do It attitude. For that we want to congratulate her for her win. She is the first Chinese tennis women to win a Grand Slam tournament, in Paris.” 

The Nike spokesperson had this to say after Li Na autographed a stack of pictures, and at least one tennis ball, at the Nike store after her win. The following interview is enough to inspire anyone to grab up a racquet and aim for the next French Open title.

“If you have a goal, never give up,” ~ Li Na.\

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About tennisdiva619

I am a tennis-loving journalist who has decided to make it my job to find the best information on the web relating to tennis products and supplies. Gathering this information for your convenience can save hours of weeding through product endorsements and gimmicks (hours that I myself have had to endure). I have interviewed owners and manufacturers, including, but not limited to: Jill LaCorte of Cortiglia, Liz Waggoner of 40 Love Courture and Lynne Burns of Maggie Mather. I will continue to seek out owners, designers and manufacturers of all the top names in tennis and share that information with you here.

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